In addition to selling to the end consumers, Mc Afee also sells to the web site owners with their Mc Afee Secure program.
In the event of a positive result website owners are not contacted.
Although a dispute resolution service does exist, the final decision rests with Mc Afee.
In the event that a perceived threat is removed from a site the site's rating will return to Green as the data ages.
Depending on the nature of the threat this process can take from 10 days to a year after the site is re-crawled, no strict timetable is provided.
Yahoo, who uses the Mc Afee Site Advisor rating in their search results, does not get the rating change for another 4 weeks.
It is unclear if rating changes in either direction take this long, or only corrections (RED to GREEN). The software design makes it difficult to turn Site Advisor off and Mc Afee keeps changing the method of doing so.
The program reinstalls if a customer updates Mc Afee's Total Protection package.
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The Mc Afee Site Advisor, later renamed as the Mc Afee Web Advisor, is a service that reports on the safety of web sites by crawling the web and testing the sites it finds for malware and spam.
The service was originally developed by Site Advisor, Inc, an MIT startup Prior to mid-October, 2014, the functionality of Site Advisor could be accessed by submitting a URL to the website at https:// but can now also be accessed through a downloadable Browser Plugin.